What is probably the official slogan for the city's Yunnie Generation has been plastered all over town. Maybe you've seen the signs?
The designers, "Public School," cheekily explain their campaign: "NYC is great for so many reasons. Especially the daily bombardment of big brands pushing their advertising on poor unsuspecting souls. To make it worse they try to mask their greedy intentions behind cool guerilla style posters to make it feel that more organic. Well add Public School to that list of invasive unsolicited propaganda. Except ours is too fresh to ignore..."
And now you can get the designy slogan on t-shirts. It's available at Barney's. Everybody wants one.
Of course, this isn't the first time the slogan has appeared on shirts. Urban Outfitters has been selling their version for awhile. Still, now that it's plastered all over town, it is hard to ignore.
The switch from "I Love New York" to "New York Loves Me." Think about that.
What would it take to wear such a shirt? What depths of self-importance are required to make the statement that you are loved by 8 million people, plus a whole lot of buildings and sidewalks, plus centuries of history, art, and literature, plus music, plus all the dead who ever added to the fabric of the city, plus egg creams, and--well, it goes on, because when you say "I Love NY" that's what you're loving. And when you say "NY Loves Me," you are reversing that love.
And maybe that's been the problem all along.